Annamaria, the proud owner and dedicated practitioner at Dermalogik beauty salon, embarked on her entrepreneurial journey seven years ago. While boasting a loyal clientele, she recognized the untapped potential of expanding her customer base. Leveraging my digital expertise, I seized the opportunity to elevate her online presence.
Previously absent from the digital landscape, Annamaria relied on Google My Business and organic social media reach. To move her business into the digital era, I crafted a bespoke SEO optimised website and implemented essential tools such as Google Tag Manager, GA4, and Google Ads. The focal point of our strategy was a targeted Google Search campaign tailored for local customer acquisition within the town.
This comprehensive digital transformation started in mid-December 2023, and I eagerly anticipate sharing the promising results in the coming months. Stay tuned for the success story of Annamaria’s Dermalogikbeauty salon as we continue to attract and delight new customers through strategic digital marketing initiatives.